Welcome to the
Eggheads Podcast
Episodes Available Bi-Weekly on Fridays!
Hosted by Greg Schonefeld, Ag Installers CEO
Eggheads is the go-to podcast for egg professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Each episode features insights from leading experts and innovative thinkers, even beyond the egg industry, offering lessons from leaders in agriculture, backyard chicken enthusiasts, and premium brands. Stay ahead of the curve, sharpen your skills, and be part of the conversation that’s driving the future of the egg industry.


Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you’re an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the science, strategies, and stories behind the egg industry’s biggest challenges and opportunities.
Most people would figure that lighting a hen house is a question of screwing in some bulbs and turning them on. But as it turns out, the type of lighting you use can have a profound effect on birds, shaping their behavior, improving welfare, and driving production results.
Max Obers is the CEO of HATO Lighting, a Netherlands-based company with over 50 years of history in agricultural lighting. Today, Max walks us through the science of how chickens perceive light differently than humans, how HATO puts that knowledge to work on farms across the world, and where the technology is headed next.

Cracked Open: An Eggheads Brief
Quarterly Eggheads Newsletter
Cracked Open: Connecting the Dots on HPAI
Imagine being a commercial egg producer today. You’re delivering millions of eggs each day, trying to honor long-term customer commitments while knowing that a single outbreak of HPAI could wipe out your entire flock overnight. You’re doing your best to maintain biosecurity, but even perfect protocol isn’t a guarantee. That’s what makes this topic so compelling. And so unsettling.

