Welcome to the
Eggheads Podcast
Episodes Available Bi-Weekly on Fridays!
Listen on Spotify
Listen on Apple Podcasts
Welcome to the
Eggheads Podcast
Episodes Available Bi-Weekly on Fridays!
Listen on Spotify
Listen on Apple Podcasts
Welcome to the
Eggheads Podcast
Episodes Available Bi-Weekly on Fridays!
Listen on Spotify
Listen on Apple Podcasts
Hosted by Greg Schonefeld, Ag Installers CEO
Eggheads is the go-to podcast for egg professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Each episode features insights from leading experts and innovative thinkers, even beyond the egg industry, offering lessons from leaders in agriculture, backyard chicken enthusiasts, and premium brands. Stay ahead of the curve, sharpen your skills, and be part of the conversation that’s driving the future of the egg industry.
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Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you’re an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the science, strategies, and stories behind the egg industry’s biggest challenges and opportunities.
This week on Eggheads, we sit down with Mark Kellen, Executive Vice President at Daybreak Foods, to explore the mindset, skillset, and lived experience behind leadership in the egg industry. From his beginnings on a small family farm in Minnesota to overseeing operations across six states, Mark’s journey is rooted in curiosity, adaptability, and an unwavering commitment to his team.
We unpack what it takes to become a well-rounded general manager—from hands-on live bird work to managing budgets, community relations, and customer expectations. Mark shares how Daybreak is building internal pipelines of leadership through tailored development plans and cross-training opportunities, and why communication is the most overlooked (yet essential) ingredient in promoting from within.
The episode also touches on Mark’s firsthand experience navigating avian influenza—from the emotional toll of depopulation to the importance of transparent planning and employee trust. It’s a candid conversation about growth, grit, and what it means to lead during both steady days and storms.
Are you an egg industry pro? Reach out to be a guest on the show! Connect with us on LinkedIn and Instagram. And please rate Eggheads on Spotify and Apple Podcasts.
If you’re interested in sponsoring a future episode of Eggheads, you can contact us by filling out this form.