Welcome to the
Eggheads Podcast
Episodes Available Bi-Weekly on Fridays!
Hosted by Greg Schonefeld, Ag Installers CEO
Eggheads is the go-to podcast for egg professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Each episode features insights from leading experts and innovative thinkers, even beyond the egg industry, offering lessons from leaders in agriculture, backyard chicken enthusiasts, and premium brands. Stay ahead of the curve, sharpen your skills, and be part of the conversation that’s driving the future of the egg industry.

Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you’re an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the science, strategies, and stories behind the egg industry’s biggest challenges and opportunities.
Sustainability, animal welfare, and transparency—are they just buzzwords, or true commitments?
This week we sit down with Sandra Vijn, Managing Director of Kipster USA, to explore how the company is rethinking the entire system—from upcycled feed to carbon-neutral farming. Kipster is aiming to redefine what ethical egg farming looks like.
Sandra shares how Kipster’s model challenges conventional agriculture, why transparency matters (even when it’s not pretty), and the complex question of who really pays for sustainability. She explains how Kipster was designed around the needs of chickens rather than regulations, the challenges of bringing a European egg model to the U.S., and why regenerative and circular farming need to be part of the same conversation.
Can Kipster carve out a new space in the American egg market? And will American consumers buy into their vision?
Please rate Eggheads on Spotify and Apple Podcasts. Are you an egg industry pro? Reach out to be a guest on the show! Connect with us on LinkedIn and Instagram.
